Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

Love this hair colour. Easy to apply and great results.

value for money

Love this stuff! Have used it on and off over the years.Leaves your hair soft and so vibrant, the conditioner in there is so lovely as well!

I used the Amethyst Chrome on my hair which is a medium brown with highlights. Some of the brown is dyed over the highlights and I had this done 2 weeks ago by a hair dresser using salon dyes.I wanted to use Amethyst Chrome for purple highlights and I was very surprised with the results. Exactly what I wanted! I have had this done previously, but done by a senior stylist at a credible salon who used a different purple dye and it was horrible, so decided to try this kit and do it at home.Firstly, my husband applied the dye onto parts of my hair which we selected together and wrapped those sections in strips of kitchen foil.Secondly, we did not apply the dye onto the roots/scalp, only close to them as I was worried it would stain my skin purple. I did stain my hand purple by accident, but found the dye came off my skin after having a shower.Lastly, I left the dye in the foil for 60 minutes, not 30 minutes which the box states.Once the 60 minutes was up, I rinsed my hair in warm water in the shower until the water colour from my hair ran clear.Then I washed my hair in sulfate free shampoo, it’s important to do this as sulfate shampoos are known to strip colour (head and shoulders are the worst!). For me I use living proof curl shampoo.The conditioner included is excellent. Every week I soak my hair in Jamaican Mango & Lime Original Black Castor oil and leave in over night before washing. I found the conditioner that came with the dye kit gave me similar results, yet I had only left it in my hair for 30 minutes. If you use the Castor oil method, be warned the oil soaks into pillow cases so I use a case I’m not bothered about and it washes okay.The end result, vibrant colour that did not bleed into the highlights that I have in my hair. I will for sure be using this again.I think it’s important to add, there is no such thing as permanent purple dye (as hair dresser informed me). It will just stay in longer than semi permanent. It will eventually wash out without a trace, but to keep it in as long as possible, always use sulfate free shampoo and don’t wash you hair in hot water, try to keep it cool.Please note, phone struggled to capture the colour accurately, but it is much nicer in real life.Hope this review helps.

First time dying, so used on virgin undyed brown hair (see before and after images) and it turned out really well. Used the whole bottle and left on for just over 30 minutes.Super easy to apply and did not stain skin at all, nice floral smell, and comes with a good conditoner sachet. Colour is very vibrant in direct sunlight, and more midnight blue indoors.Would suggest leaving the conditoner in for at least 5 minutes and avoid washing (even with water) for the first 2-3 days to maintain as much colour as possible as some does wash out (hence 4 staes). My hair is super brittle and thin, so long conditioning was a must for me.

I had brassy gingery dyed blonde hair, but I'm in my wonderful peri-menopausal stage of thinner hair, and the grey curls are starting to shove their way through! Sniff!So, thought I would have to just embrace the grey and be old! Then I tried this (God I sound like an advert lol) and WOW, the ginger went, the greys went, my hair felt glossier, and I really love the ashy blonde! At first though, parts of my hair were quite blue, not adverse to this, but within 2/3 washes that had gone and left with shiny manageable hair!It'll never be perfect, I've been dying my hair for 35 years lol (was 10 when I started!) but its so much nicer after using this. x

I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.

Brighter than expected but good dye overall